Many homeowners try FSBO because they want to save money on commission.
The challenge is that selling a home involves pricing, showings, negotiations, contracts, deadlines, and closing details. A lot of sellers decide they want professional help without paying a traditional full listing-side fee.
That is where a full-service 1% listing can make sense.
Here is what the listing-side fee difference can look like on a $400,000 home.
Buyer-side compensation is negotiated separately.
Saving money matters. So does having the right support when it comes time to price, negotiate, and get to the closing table.
Starting too high can cause a home to sit. Starting too low can cost you money. Proper pricing affects showings, offers, and your final result.
Once offers, inspections, repair requests, and deadlines begin, the process can get complicated quickly.
Many sellers want to save on commission but still want expert help handling the details from listing to closing.
Here is a simple side-by-side look at what many sellers compare when deciding which route makes the most sense.
| What sellers compare | FSBO | Full-Service 1% Listing |
|---|---|---|
| MLS exposure | Often limited or handled differently | Full MLS exposure |
| Pricing guidance | Handled on your own | Professional pricing support |
| Showings and coordination | Handled on your own | Agent support through the process |
| Negotiation help | Handled on your own | Professional representation |
| Contract to closing support | Seller manages details | Guidance from start to close |
| Listing-side fee savings | Potentially no listing fee, but more responsibility and risk | Professional help at 1% |
Some homeowners do not want to pay a traditional full listing-side fee, but they also do not want to handle everything alone.
A full-service 1% listing can offer a middle ground where you still save thousands while getting support on pricing, marketing, negotiations, and the closing process.
If your goal is to keep more of your equity without giving up representation, this may be worth comparing.
If you are comparing your options, these pages may help you understand savings, commission, and how the 1% listing model works.
Explore the tools and pages below if you want a closer look at your options.
Estimate what the difference could look like between a traditional listing-side fee and a 1% listing.
Open CalculatorLearn more about how home seller commission works in Lexington and what some sellers are comparing.
View GuideSee more information about the 1% listing model and how it compares to a traditional listing-side fee.
Learn MoreIf you are curious whether a 1% listing could fit your situation, here is the simple next step.
Share your address and a little about your timeline.
We will help you compare selling on your own versus using a full-service 1% listing.
You can choose the path that makes the most sense for your goals, timeline, and potential savings.
Send over your property information and we will help you understand what your options may look like.
Whether you are already trying to sell on your own or just exploring the idea, this is a simple way to get more information.
You can also use the calculator and commission guide above if you want to review those first.
Clicking the button opens your email app with your information prefilled so you can send it directly.
Here are a few common questions homeowners ask when comparing FSBO to a full-service 1% listing.
Yes. Many sellers compare FSBO to a 1% listing because they want to reduce the listing-side fee while still having professional help.
Full service can include pricing guidance, MLS exposure, support with showings, offer handling, negotiation help, and guidance from contract to closing.
That depends on your goals, your timeline, how involved you want to be, and how much support you want through the process.
Start with the calculator and commission guide, then send over your property information if you want to discuss your options in more detail.
Take a closer look at the savings, review the commission guide, or send over your property details to learn more.